The days when neglecting skincare was seen as a sign of masculinity are long gone. Women appreciate a well-groomed man—without that necessarily meaning regular mani-pedi appointments. While beauty advice for women is everywhere, content dedicated to men’s skincare is still relatively limited. That’s why today’s article is for them.

Men’s skincare doesn’t have to be complicated. A simple routine tailored to your skin type helps prevent dryness, excess sebum, and signs of aging.

Here are a few practical steps men can follow to avoid dry, dull, and fragile-looking skin:

Basic skincare routine for men

The CTM routine (cleansing, toning, and moisturizing) is just as important for men as it is for women. Men’s skin is exposed daily to pollution, fumes, cigarette smoke, and other harmful factors. It also tends to be thicker and oilier, which is why using a quality facial cleanser suitable for all skin types is essential.

Cleansing, toning, and moisturizing (CTM)

Cleansing is crucial for skin hygiene and removing dead skin cells. Use a gentle product that cleans without drying the skin. This step helps prevent whiteheads, blackheads, and acne. For toning, a rose water is sufficient.

Moisturizing with a rich yet lightweight cream helps prevent dryness and dullness.

Sabio recommendations:

• Solid facial soap – Oatmeal & Calendula for gentle cleansing
• Natural soap for oily skin – Rosemary, Mint & Spirulina for sebum control
• Revitalizing cream – Argan, CoQ10 & Hyaluron for hydration and regeneration
• Rose floral water for toning
• Shaving oil
• Aftershave gel
• Beard oil with woody and exotic notes

Sun protection is essential

Another aspect men tend to overlook is sun protection. UV rays damage the skin’s tone and texture. To minimize their effects, apply a sunscreen with at least SPF 30 to both face and hands, about 15 minutes before going outside, allowing it to absorb properly.

Eye area care

The skin around the eyes lacks sweat and sebaceous glands, making it more prone to dehydration, fine lines, and wrinkles over time. To prevent this, apply a small amount of eye cream every morning and evening.

Sabio recommendation: Regenerating Eye Serum

Lip care – lips age quickly

Lips can tan, crack, and develop an uneven appearance. A good lip balm is essential to keep them soft and healthy. And yes, lips age too—look closely in the mirror and you’ll notice fine lines that deepen over time. Unlike women, men don’t have makeup to conceal these signs, so applying lip balm in the morning and before bed can make a real difference.

Sabio recommendation: Unscented Lip Balm

Frequently asked questions about men’s skincare

Is men’s skincare different?

Yes, men’s skin is generally thicker and more prone to excess sebum.

What is the simplest routine for men?

Cleansing, toning, and moisturizing, along with sun protection.

Is eye cream necessary?

Yes, the eye area is more sensitive and prone to wrinkles.